Mark Hinschberger · Entrepreneur & TechnologistThe Ledger ↓

I build products.
Some of them work.

I'm Mark — entrepreneur and technologist. Most portfolios only show the highlight reel. Below is my full ledger: every product I've shipped, ranked from best outcome to most expensive lesson.

1Exits
5In play
5Buried
The Leaderboard

Every product. No survivorship bias.

Ranked by outcome. The dead ones stay on the board — they paid the tuition for everything above them.

  1. WordUp2022acquired

    Mobile app for learning English — found its audience, then a buyer.

    Education is a forever market: people never stop wanting to improve.

    Exit
  2. StepRacers2024–now10k+ racers · 4.9★

    Step-racing app: your daily steps become real-time races against friends, teams, and weekly leagues.

    Make a healthy habit competitive and people show up every day.

    Alive
  3. Birdie Swing2025–nowin play

    AI golf coach: film your swing, get frame-by-frame analysis and fixes in seconds.

    AI is most useful when it replaces something expensive — like a swing coach.

    Alive
  4. Aave Liquidations2025–nowlive · V3 + V4

    Real-time leaderboard of the biggest liquidation events across Aave V3 and V4 markets — multi-network tracking, at-risk positions, and bad-debt stats.

    Put a scoreboard on raw on-chain data and it becomes a destination.

    Alive
  5. EasyResize2025–nowlive

    AI outpainting that resizes any image to any platform — extends the picture instead of cropping it.

    Solve the annoying last step of someone else's workflow and they'll pay for it.

    Alive
  6. OpenLLMRank2025–now$29.99 / report

    AI-search visibility analytics — see how often ChatGPT and Claude recommend your brand vs. competitors.

    When the channel changes (SEO → AI answers), sell the map.

    Alive
The Graveyard
  1. Chapa.ai2023shut down

    A GPT wrapper, back when that was still a business model.

    If your product is a thin layer over someone else's model, so is your moat.

    Dead
  2. BrowseBuddy2023–2024shut down

    AI plugin for e-commerce stores — understands the catalog and suggests the right products to each customer.

    Selling to small stores means small budgets — the AI was the easy part.

    Dead
  3. ZipVoila2021–2022shut down

    Marketplace for finding real estate.

    A marketplace needs buyers and sellers on day one — we had neither for long enough.

    Dead
  4. Magic Link2020shut down

    Link-in-bio page to gather all your links in one place.

    In a crowded category, 'slightly different' isn't a reason to switch.

    Dead
  5. Crypto Job Board2021–2022shut down

    Job board connecting crypto companies with web3 talent.

    A job board is a marketplace too — and it rides the hiring cycle of its niche.

    Dead

career record · 1W — 5L — 5 still playing

Clients & Employers

The day job side of the ledger

Now

What I'm doing today

Currently heads-down on StepRacers and Birdie Swing, and quietly sketching the next entry for the board. Along the way I build internal tools for myself — like OpenLLMRank — to sharpen the products I'm shipping. I'm interested in mobile apps, small sharp software, and businesses that can be run by one person and a laptop.

When I'm not working you'll find me on a golf course, a paddle court, a run, in the gym, or out surfing.

If you're building something — or buried something recently — I'd genuinely like to hear about it.